About me

With over 20 years’ experience helping both UK and German companies export and grow, I support organisations with cost-effective copywriting, translation and marketing services.

Ian D Randall

A knowledgeable senior marketing professional, I am flexible and adaptable to new challenges and situations.

I have been working as a freelance project manager and wordsmith for several years and relish the ability to bring my experience and best-practice to a range of companies in various sectors. I develop marketing messages, commission telemarketing campaigns, write press releases and produce e-newsletters for clients in both the UK and Germany. I have particular experience in bi-lingual web site planning, content development and search engine optimisation. Through my collaboration with digital agencies in Germany, I have developed TOV guidelines and written content for several multi-national corporations.

My approach

I have a very clear editorial and communication style – precise and literate, engaging and relevant. I understand how digital content keeps brands fresh, re-enforcing their market position. Communications must convey a consistent message, using terms and language relevant to the audience, particularly if it is overseas. I clearly define and agree audience, message and aims with my clients in advance in order to ensure the success of any communications campaign.

My German-speaking network

To ensure your German copy is of the highest quality, I always ensure your assignment is written by German mother-tongue copywriters and translators. My network comprises of experienced professionals who have the same commitment to quality and detail as I do.

Keep in touch

Please feel free to keep in touch via LinkedIn, X (Twitter) or Xing. I look forward to working with you very soon.